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000320918 010__ $$a  2007029812
000320918 019__ $$a154794580
000320918 020__ $$a9781422117354
000320918 020__ $$a1422117359
000320918 035__ $$a(OCoLC)ocn156975310
000320918 035__ $$a320918
000320918 040__ $$aDLC$$cDLC$$dYDX$$dBAKER$$dBTCTA$$dYDXCP$$dNLGGC$$dIXA
000320918 049__ $$aISEA
000320918 05000 $$aHF5415$$b.Q38 2007
000320918 08200 $$a658.8$$222
000320918 1001_ $$aQuelch, John A.
000320918 24510 $$aGreater good :$$bhow good marketing makes for better democracy /$$cJohn A. Quelch, Katherine E. Jocz.
000320918 260__ $$aBoston, Mass. :$$bHarvard Business Press,$$cc2007.
000320918 300__ $$aviii, 331 p. ;$$c25 cm.
000320918 504__ $$aIncludes bibliographical references (p. 279-311) and index.
000320918 5050_ $$aIntroduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
000320918 650_0 $$aMarketing.
000320918 650_0 $$aDemocracy.
000320918 7001_ $$aJocz, Katherine E.
000320918 85200 $$bgen$$hHF5415$$i.Q38$$i2007
000320918 909CO $$ooai:library.usi.edu:320918$$pGLOBAL_SET
000320918 980__ $$aBIB
000320918 980__ $$aBOOK
000320918 994__ $$aC0$$bISE