000320942 000__ 01519cam\a2200313\a\4500 000320942 001__ 320942 000320942 005__ 20210513115732.0 000320942 008__ 070419s2007\\\\enka\\\\\b\\\\001\0\eng\\ 000320942 010__ $$a 2007016432 000320942 019__ $$a84996992 000320942 020__ $$a9780749448370 000320942 020__ $$a0749448377 000320942 035__ $$a(OCoLC)ocn124157736 000320942 035__ $$a320942 000320942 040__ $$aDLC$$cDLC$$dUKM$$dBAKER$$dBTCTA$$dBWKUK$$dYDXCP$$dJED$$dNLGGC$$dLMR 000320942 049__ $$aISEA 000320942 05000 $$aHF5823$$b.T83 2007 000320942 08200 $$a659.109$$222 000320942 1001_ $$aTungate, Mark,$$d1967- 000320942 24510 $$aAdland :$$ba global history of advertising /$$cMark Tungate. 000320942 2463_ $$aAd land 000320942 260__ $$aLondon ;$$aPhiladelphia :$$bKogan Page,$$c2007. 000320942 300__ $$ax, 278 p. :$$bill. (some col.) ;$$c24 cm. 000320942 504__ $$aIncludes bibliographical references (p. [269]-271) and index. 000320942 5050_ $$aPioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future . 000320942 650_0 $$aAdvertising$$xHistory. 000320942 85200 $$bgen$$hHF5823$$i.T83$$i2007 000320942 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip0716/2007016432.html 000320942 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0715/2007016432-d.html 000320942 909CO $$ooai:library.usi.edu:320942$$pGLOBAL_SET 000320942 980__ $$aBIB 000320942 980__ $$aBOOK 000320942 994__ $$aC0$$bISE