Madison Avenue and the color line : African Americans in the advertising industry / Jason Chambers.
2008
HF5813.U6 C465 2008 (Mapit)
Available at General Collection
Items
Details
Title
Madison Avenue and the color line : African Americans in the advertising industry / Jason Chambers.
Author
Chambers, Jason.
ISBN
9780812240474
0812240472
0812240472
Imprint
Philadelphia, Pa. : University of Pennsylvania Press, c2008.
Language
English
Description
322 p. : ill. ; 24 cm.
Call Number
HF5813.U6 C465 2008
Dewey Decimal Classification
659.108996073
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
All Resources
All Resources
Table of Contents
The rise of Black consumer marketing
The Jackie Robinsons of advertising and selling
Civil rights and the advertising industry
Affirmative action and the search for white collars
The golden age.
The Jackie Robinsons of advertising and selling
Civil rights and the advertising industry
Affirmative action and the search for white collars
The golden age.