000321486 000__ 02901cam\a22003374a\4500 000321486 001__ 321486 000321486 005__ 20210513115848.0 000321486 008__ 060302s2006\\\\nyua\\\\\b\\\\001\0\eng\\ 000321486 010__ $$a 2006007358 000321486 020__ $$a9780814742815 (alk. paper) 000321486 020__ $$a0814742815 (alk. paper) 000321486 035__ $$a(OCoLC)ocm64594290 000321486 035__ $$a321486 000321486 040__ $$aDLC$$cDLC$$dBAKER$$dUKM$$dC#P$$dIXA$$dCOO$$dEYE$$dIG#$$dYDXCP$$dBTCTA$$dBUR$$dVP@$$dMUQ$$dNLGGC$$dTBS 000321486 042__ $$apcc 000321486 043__ $$an-us--- 000321486 049__ $$aISEA 000321486 05000 $$aP94.65.U6$$bJ46 2006 000321486 08200 $$a302.230973$$222 000321486 1001_ $$aJenkins, Henry,$$d1958- 000321486 24510 $$aConvergence culture :$$bwhere old and new media collide /$$cHenry Jenkins. 000321486 260__ $$aNew York :$$bNew York University Press,$$cc2006. 000321486 300__ $$axi, 308 p. :$$bill. ;$$c24 cm. 000321486 504__ $$aIncludes bibliographical references (p. 261-278) and index. 000321486 5050_ $$aIntroduction: "Worship at the Altar of Convergence": A New Paradigm for Understanding Media Change -- Spoiling Survivor: The Anatomy of a Knowledge Community -- Buying into American Idol: How We are Being Sold on Reality TV -- Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling -- Quentin Tarantino's Star Wars?: Grassroots Creativity Meets the Media Industry -- Why Heather Can Write: Media Literacy and the Harry Potter Wars -- Photoshop for Democracy: The New Relationship Between Politics and Popular Culture -- Conclusion Democratizing Television?: The Politics of Participation. 000321486 520__ $$aMedia analyst Jenkins delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture: industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets; at the same time, consumers envision a liberated public sphere, free of network controls. Jenkins explains the cultural shift as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.--From publisher description. 000321486 650_0 $$aMass media and culture$$zUnited States. 000321486 650_0 $$aPopular culture$$zUnited States. 000321486 85200 $$bgen$$hP94.65.U6$$iJ46$$i2006 000321486 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip069/2006007358.html 000321486 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0730/2006007358-d.html 000321486 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0733/2006007358-b.html 000321486 909CO $$ooai:library.usi.edu:321486$$pGLOBAL_SET 000321486 980__ $$aBIB 000321486 980__ $$aBOOK