@article{322054,
      author = {Beard, Fred K.,},
      url = {http://library.usi.edu/record/322054},
      title = {Humor in the advertising business : theory, practice, and  wit /},
      publisher = {Rowman & Littlefield,},
      recid = {322054},
      pages = {xiv, 205 p. :},
      address = {Lanham :},
      year = {2008},
}