TY  - BOOK
T1  - Humor in the advertising business :theory, practice, and wit /
DA  - c2008.
CY  - Lanham :
AU  - Beard, Fred K.,
CN  - HF5821
CN  - HF5821
PB  - Rowman & Littlefield,
PP  - Lanham :
PY  - c2008.
ID  - 322054
KW  - Wit and humor in advertising.
SN  - 9780742554269 (pbk. : alk. paper)
SN  - 0742554260 (pbk. : alk. paper)
SN  - 9780742554252 (alk. paper)
SN  - 0742554252 (alk. paper)
TI  - Humor in the advertising business :theory, practice, and wit /
LK  - http://www.loc.gov/catdir/toc/ecip079/2007002332.html
UR  - http://www.loc.gov/catdir/toc/ecip079/2007002332.html
ER  -