000322054 000__ 01241cam\a2200301\a\4500 000322054 001__ 322054 000322054 005__ 20210513120032.0 000322054 008__ 070122s2008\\\\mdua\\\\\b\\\\001\0\eng\\ 000322054 010__ $$a 2007002332 000322054 020__ $$a9780742554269 (pbk. : alk. paper) 000322054 020__ $$a0742554260 (pbk. : alk. paper) 000322054 020__ $$a9780742554252 (alk. paper) 000322054 020__ $$a0742554252 (alk. paper) 000322054 035__ $$a(OCoLC)ocm79861393 000322054 035__ $$a322054 000322054 040__ $$aDLC$$cDLC$$dBAKER$$dBTCTA$$dC#P$$dYDXCP$$dNLGGC 000322054 049__ $$aISEA 000322054 05000 $$aHF5821$$b.B37 2008 000322054 08200 $$a659.1$$222 000322054 1001_ $$aBeard, Fred K.,$$d1957- 000322054 24510 $$aHumor in the advertising business :$$btheory, practice, and wit /$$cFred K. Beard. 000322054 260__ $$aLanham :$$bRowman & Littlefield,$$cc2008. 000322054 300__ $$axiv, 205 p. :$$bill. ;$$c23 cm. 000322054 504__ $$aIncludes bibliographical references (p. 183-188) and index. 000322054 5050_ $$aHistoric attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy. 000322054 650_0 $$aWit and humor in advertising. 000322054 85200 $$bgen$$hHF5821$$i.B37$$i2008 000322054 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip079/2007002332.html 000322054 909CO $$ooai:library.usi.edu:322054$$pGLOBAL_SET 000322054 980__ $$aBIB 000322054 980__ $$aBOOK 000322054 994__ $$aC0$$bISE