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Managing the president's message : the White House communications operation / Martha Joynt Kumar.

Kumar, Martha Joynt.
2007
PN4738 .K86 2007 (Mapit)
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Title
Managing the president's message : the White House communications operation / Martha Joynt Kumar.
Author
Kumar, Martha Joynt.
ISBN
9780801886522 (alk. paper)
080188652X (alk. paper)
Published
Baltimore : Johns Hopkins University Press, 2007.
Language
English
Description
xxxii, 345 pages : illustrations ; 24 cm
Call Number
PN4738 .K86 2007
Dewey Decimal Classification
352.3/840973
Bibliography, etc. Note
Includes bibliographical references (p. [307]-332) and index.
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On-Campus Resources > Books
All Resources
Creating an effective communications operation
The communications operation of President Bill Clinton
The communications operations of President George W. Bush
White House communications advisers
The press secretary to the President
The gaggle and the daily briefing
Presidential press conferences
Managing the message.

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