Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg.

Communication and political campaigns : a prologue
Communicative functions of political campaigns
Communicative styles and strategies of political campaigns
Communicative mass channels of political campaigning
Communicative types and functions of televised political advertising
Public speaking in political campaigns
Recurring forms of political campaign communication
Debates in political campaigns
Interpersonal communication in political campaigns
Advertising in political campaigns
The Internet and political campaigns.