Public relations and the press : the troubled embrace / Karla K. Gower ; foreword by Kurt Andersen.
2007
HD59.6.U6 G68 2007 (Mapit)
Available at General Collection
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Details
Title
Public relations and the press : the troubled embrace / Karla K. Gower ; foreword by Kurt Andersen.
Author
Gower, Karla K.
ISBN
9780810124349 (pbk. : alk. paper)
0810124343 (pbk. : alk. paper)
0810124343 (pbk. : alk. paper)
Publication Details
Evanston, Ill. : Northwestern University Press, c2007.
Language
English
Description
xix, 300 p. ; 21 cm.
Call Number
HD59.6.U6 G68 2007
Dewey Decimal Classification
659.20973
Bibliography, etc. Note
Includes bibliographical references (p. 261-283) and index.
Series
Visions of the American press
Linked Resources
Table of contents only
Record Appears in
On-Campus Resources > Books
All Resources
All Resources
Table of Contents
Introduction
The rise of the professional source
Managing social change
Power to the people
Investigating power
Blaming the messenger
Controlling the message
The power shift
Conclusion.
The rise of the professional source
Managing social change
Power to the people
Investigating power
Blaming the messenger
Controlling the message
The power shift
Conclusion.