@article{322435,
      author = {Cialdini, Robert B.},
      url = {http://library.usi.edu/record/322435},
      title = {Influence : the psychology of persuasion /},
      publisher = {Collins :},
      recid = {322435},
      pages = {xiv, 320 p. :},
      address = {New York :},
      year = {2007},
}