TY - BOOK T1 - Influence :the psychology of persuasion / DA - c2007. CY - New York : AU - Cialdini, Robert B. ET - Rev. ed. ; 1st Collins business essentials ed. CN - BF774 CN - BF774 PB - Collins : PB - Imprint of HarperCollins, PP - New York : PY - c2007. ID - 322435 KW - Influence (Psychology) KW - Persuasion (Psychology) KW - Compliance. SN - 006124189X (pbk.) SN - 9780061241895 (pbk.) TI - Influence :the psychology of persuasion / ER -