TY  - BOOK
AU  - Mooney, Kelly.
AU  - Rollins, Nita.
CN  - HF5415.1255
CN  - HF5415.1255
CY  - Berkeley, Calif. :
DA  - c2008.
ID  - 322534
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Web sites
N1  - Includes index.
PB  - New Riders,
PP  - Berkeley, Calif. :
PY  - c2008.
SN  - 9780321544230 (pbk.)
SN  - 0321544234 (pbk.)
T1  - The open brand  :when push comes to pull in a web-made world /
TI  - The open brand  :when push comes to pull in a web-made world /
ER  -