@article{323312,
      author = {Bradley, John.},
      url = {http://library.usi.edu/record/323312},
      title = {Cadbury's purple reign : the story behind chocolate's  best-loved brand /},
      publisher = {John Wiley,},
      recid = {323312},
      pages = {x, 342 p. :},
      address = {Chichester, England ;},
      year = {2008},
}