TY - BOOK T1 - Branded male :marketing to men / DA - 2008. CY - London ; CY - Philadelphia : AU - Tungate, Mark, CN - HF5415.1255 CN - HF5415.1255 PB - Kogan Page, PP - London ; PP - Philadelphia : PY - 2008. ID - 323328 KW - Branding (Marketing) KW - Male consumers. KW - Target marketing. SN - 9780749450113 SN - 0749450118 TI - Branded male :marketing to men / LK - http://www.loc.gov/catdir/enhancements/fy0835/2007047299-b.html LK - http://www.loc.gov/catdir/enhancements/fy0835/2007047299-t.html UR - http://www.loc.gov/catdir/enhancements/fy0835/2007047299-b.html UR - http://www.loc.gov/catdir/enhancements/fy0835/2007047299-t.html ER -