000323420 000__ 02352cam\a22003734a\4500 000323420 001__ 323420 000323420 005__ 20210513120303.0 000323420 008__ 070117s2007\\\\caua\\\\\b\\\\001\0\eng\\ 000323420 010__ $$a 2007001955 000323420 020__ $$a9781598741797 (pbk. : alk. paper) 000323420 020__ $$a1598741799 (pbk. : alk. paper) 000323420 035__ $$a(OCoLC)ocm80019912 000323420 035__ $$a323420 000323420 040__ $$aDLC$$cDLC$$dYDX$$dBAKER$$dBTCTA$$dYDXCP$$dIXA$$dCDX$$dTOZ 000323420 042__ $$apcc 000323420 043__ $$ae-uk---$$ae-gx---$$ae-sw--- 000323420 049__ $$aISEA 000323420 05000 $$aCC175$$b.H65 2007 000323420 08200 $$a930.1$$222 000323420 1001_ $$aHoltorf, Cornelius,$$d1968- 000323420 24510 $$aArchaeology is a brand :$$bthe meaning of archaeology in contemporary popular culture /$$cCornelius Holtorf ; illustrated by Quentin Drew. 000323420 260__ $$aWalnut Creek, CA :$$bLeft Coast Press,$$cc2007. 000323420 300__ $$aix, 183 p. :$$bill. ;$$c22 cm. 000323420 504__ $$aIncludes bibliographical references (p. 155-171) and index. 000323420 5050_ $$aInvestigating the meaning of archaeology in popular culture -- Archaeology : a trendy subject -- Approaching the field -- A travel log -- Archaeology in the mass media -- Archaeology on tv -- Germany : Gisela Graichen's adventure archaeology -- Sweden : Göran Burenhult's exotic explorations -- Great Britain : Time Team's digging detectives -- Archaeology in newspapers -- What people are thinking about archaeology -- The single most significant source of information about archaeology is tv -- The most common association people have with "archaeology" is digging up things -- People enjoy "doing" archaeology themselves -- Discussion -- The archaeologist in popular culture : key themes -- The A theme : the archaeologist as adventurer -- The D theme : the archaeologist as detective -- The R theme : the archaeologist making profound revelations -- The C theme : the archaeologist taking care of ancient sites and finds -- The archaeologist's clothes -- Alternative themes . 000323420 650_0 $$aArchaeology$$xSocial aspects. 000323420 650_0 $$aPopular culture$$zGreat Britain. 000323420 650_0 $$aPopular culture$$zGermany. 000323420 650_0 $$aPopular culture$$zSweden. 000323420 650_0 $$aPopular culture$$zUnited States. 000323420 650_0 $$aMass media$$xSocial aspects. 000323420 650_0 $$aArchaeology$$xPublic opinion. 000323420 650_0 $$aArchaeologists$$xPublic opinion. 000323420 85200 $$bgen$$hCC175$$i.H65$$i2007 000323420 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip078/2007001955.html 000323420 909CO $$ooai:library.usi.edu:323420$$pGLOBAL_SET 000323420 980__ $$aBIB 000323420 980__ $$aBOOK