Introduction : health sellers
Says who? how we know what (we think) we know
The news media : eat this!
Diet books : don't eat that!
Advertisements : take a supplement!
Government campaigns : watch your cholesterol!
Celebrities : get tested!
Health groups : wear sunscreen!
Consumer activists : beware of chemicals!
Anti-aging doctors : don't get sick, don't get old, don't die!
Guaranteed! over-promising on prevention.