@article{324774,
      note = {"Reputation Institute publications"--Jacket.},
      author = {Hatch, Mary Jo. and Schultz, Majken.},
      url = {http://library.usi.edu/record/324774},
      title = {Taking brand initiative : how companies can align  strategy, culture, and identity through corporate branding  /},
      publisher = {Jossey-Bass,},
      recid = {324774},
      pages = {xix, 266 p. :},
      address = {San Francisco :},
      year = {2008},
}