TY  - BOOK
T1  - Taking brand initiative :how companies can align strategy, culture, and identity through corporate branding /
DA  - c2008.
CY  - San Francisco :
AU  - Hatch, Mary Jo.
AU  - Schultz, Majken.
ET  - 1st ed.
CN  - HD59.2
CN  - HD59.2
PB  - Jossey-Bass,
PP  - San Francisco :
PY  - c2008.
N1  - "Reputation Institute publications"--Jacket.
ID  - 324774
KW  - Corporate image.
KW  - Corporate culture.
KW  - Branding (Marketing)
SN  - 9780787998301
SN  - 0787998303
TI  - Taking brand initiative :how companies can align strategy, culture, and identity through corporate branding /
LK  - http://www.loc.gov/catdir/enhancements/fy0806/2007049669-d.html
LK  - http://www.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
LK  - http://www.loc.gov/catdir/toc/fy0803/2007049669.html
UR  - http://www.loc.gov/catdir/enhancements/fy0806/2007049669-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
UR  - http://www.loc.gov/catdir/toc/fy0803/2007049669.html
ER  -