000324774 000__ 01719cam\a2200361\a\4500
000324774 001__ 324774
000324774 005__ 20210513120531.0
000324774 008__ 071206s2008\\\\caua\\\\\b\\\\001\0\eng\\
000324774 010__ $$a  2007049669
000324774 019__ $$a174131648
000324774 020__ $$a9780787998301
000324774 020__ $$a0787998303
000324774 035__ $$a(OCoLC)ocn183162477
000324774 035__ $$a324774
000324774 040__ $$aDLC$$cDLC$$dBAKER$$dC#P$$dYDXCP$$dBTCTA$$dBWX$$dMOF
000324774 049__ $$aISEA
000324774 05000 $$aHD59.2$$b.H38 2008
000324774 08200 $$a658.8/27$$222
000324774 1001_ $$aHatch, Mary Jo.
000324774 24510 $$aTaking brand initiative :$$bhow companies can align strategy, culture, and identity through corporate branding /$$cMary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
000324774 250__ $$a1st ed.
000324774 260__ $$aSan Francisco :$$bJossey-Bass,$$cc2008.
000324774 300__ $$axix, 266 p. :$$bill. ;$$c24 cm.
000324774 500__ $$a"Reputation Institute publications"--Jacket.
000324774 504__ $$aIncludes bibliographical references (p. 247-249) and index.
000324774 5050_ $$aWhat is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
000324774 650_0 $$aCorporate image.
000324774 650_0 $$aCorporate culture.
000324774 650_0 $$aBranding (Marketing)
000324774 7001_ $$aSchultz, Majken.
000324774 85200 $$bgen$$hHD59.2$$i.H38$$i2008
000324774 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0806/2007049669-d.html
000324774 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
000324774 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/fy0803/2007049669.html
000324774 909CO $$ooai:library.usi.edu:324774$$pGLOBAL_SET
000324774 980__ $$aBIB
000324774 980__ $$aBOOK