Items
Details
Table of Contents
Establishing the guiding questions
Operationalizing the guiding questions: creating specificity
Writing items and formatting responses
Designing the questionnaire
Writing directions
Who said what? categorizing respondents
Conducting the alignment check
Instrument validity and reliability
Marketing the questionnaire : ensuring response
The process of data analysis
Communicating your results effectively
To web or not to web
Since you asked
Resource A: evaluating the questionnaire: a self-assessment
Resource B: sample introductions
Resource C: sample directions and formats
Resource D: critiquing questionnaires: finding flaws
Resource E: modeling the product: stages 1 through 6.
Operationalizing the guiding questions: creating specificity
Writing items and formatting responses
Designing the questionnaire
Writing directions
Who said what? categorizing respondents
Conducting the alignment check
Instrument validity and reliability
Marketing the questionnaire : ensuring response
The process of data analysis
Communicating your results effectively
To web or not to web
Since you asked
Resource A: evaluating the questionnaire: a self-assessment
Resource B: sample introductions
Resource C: sample directions and formats
Resource D: critiquing questionnaires: finding flaws
Resource E: modeling the product: stages 1 through 6.