Planet Google : one company's audacious plan to organize everything we know / Randall Stross.

1st Free Press hardcover ed.

9781416546917
141654691X

New York : Free Press, 2008.

English

vii, 275 p. ; 24 cm.

HD9696.8.U64 G667 2008

338.7/6102504

Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?--From publisher description.

Includes bibliographical references (p. 201-257) and index.

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