Uncivil wars : political campaigns in a media age / Thomas A. Hollihan.

Politics is communication
The long campaign
Political socialization
Crafting political images
How the news media shape political campaigns
Political advertising
Telling people what they wnt to hear: The importance of public opinion polls
The impact of ne communication technologies on political campaigns
Televised campaign debates
Financing campaigns: The relationship between money and politics
Campaigning and governing
The crisis in American democracy.