000325248 000__ 02152cam\a2200337\a\4500 000325248 001__ 325248 000325248 005__ 20210513120645.0 000325248 008__ 070605t20072008paua\\\\\b\\\\001\0\eng\\ 000325248 010__ $$a 2007022655 000325248 019__ $$a173719863 000325248 020__ $$a9781592134564 (pbk. : alk. paper) 000325248 020__ $$a1592134564 (pbk. : alk. paper) 000325248 020__ $$a9781592134557 (alk. paper) 000325248 020__ $$a1592134556 (alk. paper) 000325248 035__ $$a(OCoLC)ocn144547605 000325248 035__ $$a325248 000325248 040__ $$aDLC$$cDLC$$dBAKER$$dBTCTA$$dC#P$$dYDXCP$$dUKM$$dOCLCG 000325248 043__ $$an-us--- 000325248 049__ $$aISEA 000325248 05000 $$aJK2281$$b.C27 2008 000325248 08200 $$a324.7/30973$$222 000325248 24500 $$aCampaign advertising and American democracy /$$cMichael M. Franz ... [et al.]. 000325248 260__ $$aPhiladelphia :$$bTemple University Press,$$c2007, c2008. 000325248 300__ $$axiv, 197 p. :$$bill. ;$$c23 cm. 000325248 504__ $$aIncludes bibliographical references (p. [187]-193) and index. 000325248 5050_ $$aCampaign advertising : the whipping boy of American politics -- Campaign ads as information supplements : a spillover theory of advertising effects -- Measuring exposure to campaign ads -- Tracking the volume and content of political advertising -- What, when, and where : making sense of campaign advertising -- What did they know and when did they know it? -- Campaign advertising and voter attitudes toward the political process -- Campaign advertising and citizen participation -- Advertising tone and political engagement -- Campaign advertising and American democracy -- Appendix A: Assessing the validity of the CMAG tracking data -- Appendix B: Assessing the reliability of the CMAG storyboard coding -- Appendix C: Data set and variables -- Appendix D: Wisconsin advertising project coding sheet for 2000 ads -- Appendix E: Wisconsin advertising project coding sheet for 2004 ads. 000325248 650_0 $$aPolitical campaigns$$zUnited States. 000325248 650_0 $$aAdvertising, Political$$zUnited States. 000325248 7001_ $$aFranz, Michael M.,$$d1976- 000325248 85200 $$bgen$$hJK2281$$i.C27$$i2008 000325248 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip0720/2007022655.html 000325248 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0739/2007022655-b.html 000325248 909CO $$ooai:library.usi.edu:325248$$pGLOBAL_SET 000325248 980__ $$aBIB 000325248 980__ $$aBOOK