Campaign advertising : the whipping boy of American politics
Campaign ads as information supplements : a spillover theory of advertising effects
Measuring exposure to campaign ads
Tracking the volume and content of political advertising
What, when, and where : making sense of campaign advertising
What did they know and when did they know it?
Campaign advertising and voter attitudes toward the political process
Campaign advertising and citizen participation
Advertising tone and political engagement
Campaign advertising and American democracy
Appendix A: Assessing the validity of the CMAG tracking data
Appendix B: Assessing the reliability of the CMAG storyboard coding
Appendix C: Data set and variables
Appendix D: Wisconsin advertising project coding sheet for 2000 ads
Appendix E: Wisconsin advertising project coding sheet for 2004 ads.