Eye of the beholder : defining negative campaigning
What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war
Going nuclear 1964 : the rise of television attack ads
Dismissive politics : the governor against the actor
"The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970
Confrontation, bluster, and no compromise : the campaigns of Jesse Helms
Dole-Gingrich : going negative early and often
The politics of fear : negative campaigning in the post-9/11 world
Opening the floodgates : campaign finance "reform" and the rise of negativity
A double-edged sword : when negative campaigning backfires
Hitting the mark : negative campaigning efforts that just plain worked
It's in the mail : negative campaigning comes home
Conclusion: The future of negative campaigning.