000325309 000__ 01947cam\a22003134a\4500 000325309 001__ 325309 000325309 005__ 20210513120654.0 000325309 008__ 050927s2006\\\\mdu\\\\\\b\\\\001\0\eng\\ 000325309 010__ $$a 2005028278 000325309 020__ $$a9780742545007 (alk. paper) 000325309 020__ $$a0742545008 (alk. paper) 000325309 035__ $$a(OCoLC)ocm61731438 000325309 035__ $$a325309 000325309 040__ $$aDLC$$cDLC$$dYDXCP$$dBAKER$$dIXA$$dVP@$$dBTCTA$$dMUQ$$dOCLCG 000325309 042__ $$apcc 000325309 043__ $$an-us--- 000325309 049__ $$aISEA 000325309 05000 $$aJK2281$$b.M365 2006 000325309 08200 $$a324.70973$$222 000325309 1001_ $$aMark, David,$$d1973- 000325309 24510 $$aGoing dirty :$$bthe art of negative campaigning /$$cDavid Mark. 000325309 260__ $$aLanham, [Md.] :$$bRowman & Littlefield Publishers,$$cc2006. 000325309 300__ $$ax, 267 p. ;$$c24 cm. 000325309 504__ $$aIncludes bibliographical references (p. 243-248) and index. 000325309 5050_ $$aEye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion: The future of negative campaigning. 000325309 650_0 $$aPolitical campaigns$$zUnited States$$xHistory. 000325309 650_0 $$aAdvertising, Political$$zUnited States$$xHistory. 000325309 650_0 $$aNegativism. 000325309 85200 $$bgen$$hJK2281$$i.M365$$i2006 000325309 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip061/2005028278.html 000325309 909CO $$ooai:library.usi.edu:325309$$pGLOBAL_SET 000325309 980__ $$aBIB 000325309 980__ $$aBOOK