A rush of blood to the head : the largest neuromarketing study ever conducted
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake
I'll have what she's having : mirror neurons at work
I can't see clearly now : subliminal messaging, alive and well
Do you believe in magic? : ritual, superstition, and why we buy
I say a little prayer : faith, religion, and brands
Why did I choose you? : the power of somatic markers
A sense of wonder : selling to our senses
And the answer is : neuromarketing and predicting the future
Let's spend the night together : sex in advertising
Conclusion : brand new day.