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000325510 010__ $$a  2008006057
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000325510 049__ $$aISEA
000325510 05000 $$aHF5415.12615$$b.L56 2008
000325510 08200 $$a658.8/34$$222
000325510 1001_ $$aLindstrom, Martin,$$d1970-
000325510 24510 $$aBuy ology :$$btruth and lies about why we buy /$$cMartin Lindstrom.
000325510 2463_ $$aBuyology
000325510 250__ $$a1st ed.
000325510 260__ $$aNew York :$$bDoubleday,$$cc2008.
000325510 300__ $$axi, 240 p. ;$$c22 cm.
000325510 504__ $$aIncludes bibliographical references (p. 217-229) and index.
000325510 5050_ $$aA rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day.
000325510 520__ $$aHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
000325510 650_0 $$aNeuromarketing.
000325510 650_0 $$aConsumer behavior.
000325510 650_0 $$aShopping$$xPsychological aspects.
000325510 650_0 $$aMarketing$$xPsychological aspects.
000325510 85200 $$bgen$$hHF5415.12615$$i.L56$$i2008
000325510 909CO $$ooai:library.usi.edu:325510$$pGLOBAL_SET
000325510 980__ $$aBIB
000325510 980__ $$aBOOK