Buy ology : truth and lies about why we buy / Martin Lindstrom.
Lindstrom, Martin, 1970-
2008
HF5415.12615 .L56 2008 (Mapit)
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Title
Buy ology : truth and lies about why we buy / Martin Lindstrom.
Author
Lindstrom, Martin, 1970-
Edition
1st ed.
ISBN
9780385523882
0385523882
Publication Details
New York : Doubleday, c2008.
Language
English
Description
xi, 240 p. ; 22 cm.
Call Number
HF5415.12615 .L56 2008
Dewey Decimal Classification
658.8/34
Summary
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
Bibliography, etc. Note
Includes bibliographical references (p. 217-229) and index.
Record Appears in
On-Campus Resources > Books
All Resources
A rush of blood to the head : the largest neuromarketing study ever conducted
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake
I'll have what she's having : mirror neurons at work
I can't see clearly now : subliminal messaging, alive and well
Do you believe in magic? : ritual, superstition, and why we buy
I say a little prayer : faith, religion, and brands
Why did I choose you? : the power of somatic markers
A sense of wonder : selling to our senses
And the answer is : neuromarketing and predicting the future
Let's spend the night together : sex in advertising
Conclusion : brand new day.

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