Advertising agency and process structure
Composing for television and radio commercials versus composing for films
Musical skills (approaching composition for commercials)
Analyzing commercials (from a musical viewpoint)
Underscoring (compositional techniques)
Arranging and orchestration concepts (including sound effects and sound design)
Jingle writing
Composing music for radio commercials
Corporate videos and infomercials (long-form commercials)
Theatrical trailer music (motion picture trailer music)
Video game music
Internet commercials, website music, and made-for-the-Internet video programs
The business of commercials
Conclusion.