Click : what millions of people are doing online and why it matters / Bill Tancer.

PPC
porn, pills, and casinos
Getting to what we really think
Prom in January
Failed resolutions and the false hope syndrome
Celebrity worship syndrome
What are you afraid of? and other telling questions
Web who.0
Data rocks and the television-Internet connection
Women wrestlers and arbitraging financial markets
Finding the early adopters
Super-connectors and predicting the next rock star
Epilogue : who we are and why it matters.