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Precursors to innovation
Pt. 1. Identify opportunities. Identifying nonconsumers ; Identifying overshot customers ; Identifying jobs to be done
Pt. 2. Formulate and shape ideas. Developing disruptive ideas ; Assessing a strategy's fit with a pattern
Pt. 3. Build the business. Mastering emergent strategies ; Assembling and managing project teams
Pt. 4. Build capabilities. Organizing to innovate ; Innovation metrics.

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