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Mastering the hype cycle : how to choose the right innovation at the right time / Jackie Fenn and Mark Raskino.

Fenn, Jackie.; Raskino, Mark.
2008
HD45 .F42 2008 (Mapit)
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Title
Mastering the hype cycle : how to choose the right innovation at the right time / Jackie Fenn and Mark Raskino.
Author
Fenn, Jackie.
ISBN
9781422121108
1422121100
Published
Boston, Mass. : Harvard Business Press, [2008]
Copyright
©2008
Language
English
Description
xviii, 237 pages : illustrations ; 25 cm.
Call Number
HD45 .F42 2008
Dewey Decimal Classification
658.4/06
Bibliography, etc. Note
Includes bibliographical references (p. 219-226) and index.
Added Author
Raskino, Mark.
Series
Gartner, Inc./Harvard Business School Press series.
Record Appears in
On-Campus Resources > Books
All Resources
Hype cycle winners and losers
Behind the hype cycle
Hype cycle traps and challenges
Hype cycle opportunities and lessons
What it takes to master the hype cycle
Scope : establishing the context for innovation
Track : collecting the innovation candidates
Rank : prioritizing the candidates
Evaluate : understanding rewards and risks
Evangelize and transfer : making it happen
Future cycles.

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