Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes.
2008
HF5415.335 .H39 2008 (Mapit)
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Details
Title
Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes.
Author
Edition
Third edition.
ISBN
9780873897433
0873897439
0873897439
Published
Milwaukee, Wis. : ASQ Quality Press, 2008.
Language
English
Description
xxiii, 287 pages : illustrations ; 24 cm
Call Number
HF5415.335 .H39 2008
Dewey Decimal Classification
658.8/12
Bibliography, etc. Note
Includes bibliographical references (p. 275-280) and index.
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