Brands of faith : marketing religion in a commercial age / Mara Einstein.
Einstein, Mara.
2008
BV652.23 .E56 2008 (Mapit)
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Title Brands of faith : marketing religion in a commercial age / Mara Einstein.
Author Einstein, Mara.
ISBN 9780415409773 (pbk. : alk. paper)
0415409772 (pbk. : alk. paper)
9780415409766 (alk. paper)
0415409764 (alk. paper)
Publication Details London ; New York : Routledge, 2008.
Language English
Description xiv, 241 p. : ill. ; 24 cm.
Call Number BV652.23 .E56 2008
Dewey Decimal Classification 306.6
Bibliography, etc. Note Includes bibliographical references (p. [211]-235) and index.
Series Religion, media and culture series
Linked Resources Table of contents only
Record Appears in On-Campus Resources > Books
All Resources
The changing religious marketplace
The business of religion
Branding faith
The course to God
The new televangelists
Kabbalah : marketing designer spirituality
The politics of faith brands
Has religious marketing gone too far?

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