@article{327667,
      author = {Evans, W. Douglas. and Hastings, Gerard,},
      url = {http://library.usi.edu/record/327667},
      title = {Public health branding : applying marketing for social  change /},
      publisher = {Oxford University Press,},
      recid = {327667},
      pages = {xvi, 304 p. :},
      address = {Oxford ;},
      year = {2008},
}