TY - BOOK T1 - Public health branding :applying marketing for social change / DA - 2008. CY - Oxford ; CY - New York : AU - Evans, W. Douglas. AU - Hastings, Gerard, CN - RA427 CN - RA427 PB - Oxford University Press, PP - Oxford ; PP - New York : PY - 2008. ID - 327667 KW - Public health SN - 9780199237135 (pbk. : alk. paper) SN - 0199237131 (pbk. : alk. paper) TI - Public health branding :applying marketing for social change / ER -