Persuasive messages : the process of influence / William L. Benoit and Pamela J. Benoit.
Benoit, William L.; Benoit, Pamela J., 1954-
2008
HM1196 .B46 2008 (Mapit)
Available at General Collection

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Title Persuasive messages : the process of influence / William L. Benoit and Pamela J. Benoit.
Author Benoit, William L.
ISBN 9781405158206 (alk. paper)
1405158204 (alk. paper)
9781405158213 (pbk. : alk. paper)
1405158212 (pbk. : alk. paper)
Publication Details Malden, MA ; Oxford : Blackwell Pub., 2008.
Language English
Description xiii, 274 p. ; 25 cm.
Call Number HM1196 .B46 2008
Dewey Decimal Classification 153.8/52
Bibliography, etc. Note Includes bibliographical references (p. 252-263) and index.
Added Author Benoit, Pamela J., 1954-
Linked Resources Contributor biographical information
Publisher description
Table of contents only
Record Appears in On-Campus Resources > Books
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The importance of persuasion
The cognitive approach to persuasion
The source of persuasive messages : credibility
Ethical concerns
Purpose and audience
Organization : structuring the message
Substance : support for your ideas
Symbols and style
Hostile, apathetic, motivated, and multiple or mixed audiences
Consistency theories of attitude change
Social judgment/involvement theory
Theory of reasoned action
Persuasion in advertising
Persuasion in political campaigns.

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