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Persuasion, legitimacy and leadership
Churchill : metaphor and heroic myth
Martin Luther King : messianic myth
Margaret Thatcher and the myth of Boedicia
Clinton and the rhetoric of image restoration
Tony Blair and conviction rhetoric
George W. Bush and the rhetoric of moral accounting
Myth, metaphor and leadership.
Churchill : metaphor and heroic myth
Martin Luther King : messianic myth
Margaret Thatcher and the myth of Boedicia
Clinton and the rhetoric of image restoration
Tony Blair and conviction rhetoric
George W. Bush and the rhetoric of moral accounting
Myth, metaphor and leadership.