Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti.
Verganti, Roberto.
2009
HC79.T4 V465 2009 (Mapit)
Available at General Collection

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Title Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti.
Author Verganti, Roberto.
ISBN 9781422124826 (alk. paper)
1422124827 (alk. paper)
Publication Details Boston, Mass. : Harvard Business Press, c2009.
Language English
Description xv, 272 p. : ill. ; 25 cm.
Call Number HC79.T4 V465 2009
Dewey Decimal Classification 658.5/14
Bibliography, etc. Note Includes bibliographical references and index.
Record Appears in On-Campus Resources > Books
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Design-driven innovation : an introduction
Design and meanings : innovating by making sense of things
Radical pushes : placing design-driven innovation in the strategy of a firm
Technology epiphanies : the interplay between technology-push and design-driven innovation
The value and the challenges : why companies do or do not invest in design-driven innovation
The interpreters : doing research with the design discourse
Listening : finding and attracting key interpreters
Interpreting : developing your own vision
Addressing : leveraging the seductive power of the interpreters
The design-driven lab : how to start
Businesspeople : the key role of top executives and their culture.

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