@article{327906,
      author = {Verganti, Roberto.},
      url = {http://library.usi.edu/record/327906},
      title = {Design-driven innovation : changing the rules of  competition by radically innovating what things mean /},
      publisher = {Harvard Business Press,},
      recid = {327906},
      pages = {xv, 272 p. :},
      address = {Boston, Mass. :},
      year = {2009},
}