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000327906 001__ 327906
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000327906 010__ $$a  2008051751
000327906 020__ $$a9781422124826 (alk. paper)
000327906 020__ $$a1422124827 (alk. paper)
000327906 035__ $$a(OCoLC)ocn213312343
000327906 035__ $$a327906
000327906 040__ $$aDLC$$cDLC$$dBTCTA$$dBAKER$$dYDXCP$$dC#P$$dBWX$$dCDX$$dISE
000327906 049__ $$aISEA
000327906 05000 $$aHC79.T4$$bV465 2009
000327906 08200 $$a658.5/14$$222
000327906 1001_ $$aVerganti, Roberto.
000327906 24510 $$aDesign-driven innovation :$$bchanging the rules of competition by radically innovating what things mean /$$cRoberto Verganti.
000327906 260__ $$aBoston, Mass. :$$bHarvard Business Press,$$cc2009.
000327906 300__ $$axv, 272 p. :$$bill. ;$$c25 cm.
000327906 504__ $$aIncludes bibliographical references and index.
000327906 5050_ $$aDesign-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
000327906 650_0 $$aTechnological innovations.
000327906 650_0 $$aIndustrial management.
000327906 85200 $$bgen$$hHC79.T4$$iV465$$i2009
000327906 909CO $$ooai:library.usi.edu:327906$$pGLOBAL_SET
000327906 980__ $$aBIB
000327906 980__ $$aBOOK