@article{327915,
      author = {Ubel, Peter A.},
      url = {http://library.usi.edu/record/327915},
      title = {Free market madness : why human nature is at odds with  economics--and why it matters /},
      publisher = {Harvard Business Press,},
      recid = {327915},
      pages = {xiv, 257 p. :},
      address = {Boston, Mass. :},
      year = {2009},
}