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Table of Contents
Introduction
ch. 1. Making great web video
Things change fast on the Web
Keeping your viewers in mind
What makes web video different
You can't always control what your audience will see
Producing for a Web-savvy audience
Production values and goals
Building a team to make better video
Use what you know
Start with a great idea
Plan for success
Managing your production
Ask questions
Plan your shots
Check out the location
A budget shapes and defines your project
PUt it all together
Project : 15 minutes to your video online
ch. 2. Shooting for the Web
Making video work on the Web
The gear you'll need
Prosumer cameras
Get the most out of the camera you have
Use a tripod
Capturing good-quality audio for Web video
Microphones you'll need
Cables and connectors
Headphones
Tape
Portable hard drives
Techniques for better Web video
Take your camera off autopilot
White balance
Auto focus
Auto exposure
Viewfinder settings to monitor exposure
Image stabilization
Audio limiter
Frame your shots for visual interest
Get help when you need it
Don't count on fixing it in post
Keep editing in mind while you shoot
Before you go out to shoot
Transporting your equipment
Project : Shoot an interview with B-roll
ch. 3. Shooting events and interviews
Find a creative approach
Tell a story about the event
Bringing conferences and meetings to life on the Web
Taking talking heads to a whole new level
Visuals capture the flavor of events
Working with a venue
Keep compression in mind to keep video quality high
Preparing for a location shoot
Getting optimal event sound
From the horse's mouth
Plug in to get good sound
Let there be light
A shot in the dark
Working with a venue's dramatic lighting
Getting the quality of light you need for the Web
Shooting interviews
Microphone technique for interviews
Using handheld microphones
Lavalier microphones
Lighting interviews
Working with on-camera lights
Three-point lighting
Project : Shoot an event
Project : Shoot a quick sound bite
Project : Shoot a two-person interview
ch. 4. Videoblogs, how-to-videos, and news
Bringing point of view to your Web video
Redefining the news online
Rocketboom
Geek Entertainment TV
Video news "Web style"
Producing informative video
Creating a strong visual presence on camera
Developing an on-camera style
Highlighting your talent
Controlling what viewers see in the background
Setting the stage for your story
Creating interesting compositions
Scripting information video
Choosing a flattering camera angle
Developing a visual style
Getting the sound right
Using software for video blogging
Producing how-to video
Planning a how-to video
Using voice-overs and narrations
Creating a simple storyboard
Maintaining visual continuity
Keeping track of screen direction
Playing with time
Showing a process step-by-step
Project : Plan and shoot a how-to-video
Project : Record a short commentary
Project : Shoot visuals and add narration
ch. 5. TV techniques for better web video
Planning a TV-style production
Creating a shooting script
Developing a storyboard
Scheduling your production
Planning a multicamera shoot
Helping viewers make sense of your story
The ten commandments of continuity
The whole world is watching
Creating a set for Web video production
Building a small studio
Sound
Mixing sound and video
Flooring
The set
Lighting
Create a booth for interviews at an event
Replacing a background using a green screen
Project : Shoot a commentary using a green screen background
Project : Shoot a talk show-style interview with three cameras
ch. 6. Editing and post-production
Organizing your project
Video-editing software - Building and editing sequences
Knowing what to cut
Compressing time
Advancing a story with editing
Keeping video short for the Web
Techniques for video storytelling
Continuity shapes the story
The language of editing
Using transitions
Designing titles and graphics
Editing sound
You can't always fix it in post
Project : Edit a simple sequence
Project : Edit a commentary shot with green screen
Project : Edit a multicamera interview
ch. 7. Uploading video to the Web
Compression changes everything
Choosing a video host
Understanding encoding
The best settings for Web video formats
Guidelines for encoding Web video
Setting parameters
Windows Media Encoder
iMovie
QuickTime Pro
Final Cut Pro
Premiere pro
Working with large volumes of content
Project : Format your video for the Web
ch. 8. Getting your video noticed
The truth about viral video
The first 50,000 views
Thumbnails show them what you've got
Marketing Web style
Working with the press
When your video becomes news
Internet famous
Your video Web site
Tips for creating your video Web page
Drive traffic to your site
Using statistics to make your video better
Tracking how you're doing with viewers
Marketing help from your video host
Project : Set up an RSS feed for your video
Project : Create a version of your video for the iPhone
ch 9. Making it pay
Understand your audience
Making advertising work for you
Getting paid for ads
Selling your Web video
Beyond advertising
Prove your talent
Sell T-shirts and other tie-ins
Selling your skills
Finding a job in Web video
Let your work open the door to new opportunities
Making great video
Project : Identify and target your audience
Project : Network!
Additional resources
Figure credits
Index.
ch. 1. Making great web video
Things change fast on the Web
Keeping your viewers in mind
What makes web video different
You can't always control what your audience will see
Producing for a Web-savvy audience
Production values and goals
Building a team to make better video
Use what you know
Start with a great idea
Plan for success
Managing your production
Ask questions
Plan your shots
Check out the location
A budget shapes and defines your project
PUt it all together
Project : 15 minutes to your video online
ch. 2. Shooting for the Web
Making video work on the Web
The gear you'll need
Prosumer cameras
Get the most out of the camera you have
Use a tripod
Capturing good-quality audio for Web video
Microphones you'll need
Cables and connectors
Headphones
Tape
Portable hard drives
Techniques for better Web video
Take your camera off autopilot
White balance
Auto focus
Auto exposure
Viewfinder settings to monitor exposure
Image stabilization
Audio limiter
Frame your shots for visual interest
Get help when you need it
Don't count on fixing it in post
Keep editing in mind while you shoot
Before you go out to shoot
Transporting your equipment
Project : Shoot an interview with B-roll
ch. 3. Shooting events and interviews
Find a creative approach
Tell a story about the event
Bringing conferences and meetings to life on the Web
Taking talking heads to a whole new level
Visuals capture the flavor of events
Working with a venue
Keep compression in mind to keep video quality high
Preparing for a location shoot
Getting optimal event sound
From the horse's mouth
Plug in to get good sound
Let there be light
A shot in the dark
Working with a venue's dramatic lighting
Getting the quality of light you need for the Web
Shooting interviews
Microphone technique for interviews
Using handheld microphones
Lavalier microphones
Lighting interviews
Working with on-camera lights
Three-point lighting
Project : Shoot an event
Project : Shoot a quick sound bite
Project : Shoot a two-person interview
ch. 4. Videoblogs, how-to-videos, and news
Bringing point of view to your Web video
Redefining the news online
Rocketboom
Geek Entertainment TV
Video news "Web style"
Producing informative video
Creating a strong visual presence on camera
Developing an on-camera style
Highlighting your talent
Controlling what viewers see in the background
Setting the stage for your story
Creating interesting compositions
Scripting information video
Choosing a flattering camera angle
Developing a visual style
Getting the sound right
Using software for video blogging
Producing how-to video
Planning a how-to video
Using voice-overs and narrations
Creating a simple storyboard
Maintaining visual continuity
Keeping track of screen direction
Playing with time
Showing a process step-by-step
Project : Plan and shoot a how-to-video
Project : Record a short commentary
Project : Shoot visuals and add narration
ch. 5. TV techniques for better web video
Planning a TV-style production
Creating a shooting script
Developing a storyboard
Scheduling your production
Planning a multicamera shoot
Helping viewers make sense of your story
The ten commandments of continuity
The whole world is watching
Creating a set for Web video production
Building a small studio
Sound
Mixing sound and video
Flooring
The set
Lighting
Create a booth for interviews at an event
Replacing a background using a green screen
Project : Shoot a commentary using a green screen background
Project : Shoot a talk show-style interview with three cameras
ch. 6. Editing and post-production
Organizing your project
Video-editing software - Building and editing sequences
Knowing what to cut
Compressing time
Advancing a story with editing
Keeping video short for the Web
Techniques for video storytelling
Continuity shapes the story
The language of editing
Using transitions
Designing titles and graphics
Editing sound
You can't always fix it in post
Project : Edit a simple sequence
Project : Edit a commentary shot with green screen
Project : Edit a multicamera interview
ch. 7. Uploading video to the Web
Compression changes everything
Choosing a video host
Understanding encoding
The best settings for Web video formats
Guidelines for encoding Web video
Setting parameters
Windows Media Encoder
iMovie
QuickTime Pro
Final Cut Pro
Premiere pro
Working with large volumes of content
Project : Format your video for the Web
ch. 8. Getting your video noticed
The truth about viral video
The first 50,000 views
Thumbnails show them what you've got
Marketing Web style
Working with the press
When your video becomes news
Internet famous
Your video Web site
Tips for creating your video Web page
Drive traffic to your site
Using statistics to make your video better
Tracking how you're doing with viewers
Marketing help from your video host
Project : Set up an RSS feed for your video
Project : Create a version of your video for the iPhone
ch 9. Making it pay
Understand your audience
Making advertising work for you
Getting paid for ads
Selling your Web video
Beyond advertising
Prove your talent
Sell T-shirts and other tie-ins
Selling your skills
Finding a job in Web video
Let your work open the door to new opportunities
Making great video
Project : Identify and target your audience
Project : Network!
Additional resources
Figure credits
Index.