Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky.
2009
HF5415.1255 .S55 2009 (Mapit)
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Details
Title
Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky.
Author
ISBN
9780749452759
0749452757
0749452757
Published
London ; Philadelphia : Kogan Page, 2009.
Language
English
Description
vi, 264 pages : illustrations ; 25 cm
Call Number
HF5415.1255 .S55 2009
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references (p. [258]-259) and index.
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