@article{328673,
      recid = {328673},
      author = {Brymer, Chuck.},
      title = {The nature of marketing : marketing to the swarm as well  as the herd /},
      publisher = {Palgrave Macmillan,},
      address = {London ;},
      pages = {xiii, 205 p. :},
      year = {2009},
      url = {http://library.usi.edu/record/328673},
}