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000328673 010__ $$a  2008046499
000328673 020__ $$a9780230203365
000328673 020__ $$a0230203361
000328673 035__ $$a(OCoLC)ocn273817646
000328673 035__ $$a328673
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000328673 049__ $$aISEA
000328673 05000 $$aHF5415.127$$b.B79 2009
000328673 08200 $$a658.8$$222
000328673 1001_ $$aBrymer, Chuck.
000328673 24514 $$aThe nature of marketing :$$bmarketing to the swarm as well as the herd /$$cChuck Brymer.
000328673 260__ $$aLondon ;$$aNew York, NY :$$bPalgrave Macmillan,$$c2009.
000328673 300__ $$axiii, 205 p. :$$bill. (chiefly col.) ;$$c24 cm.
000328673 504__ $$aIncludes bibliographical references (p. [191]-195) and index.
000328673 5050_ $$aThe power of one and the power of many -- The anatomy of a digital community -- Welcome to the age of reference, not deference -- Why speed is the new big -- The first law of engaging a community : conviction -- The second law of engaging a community : collaboration -- The third law of engaging a community : creativity -- Attracting the swarm -- The chief community officer : a new agent for your brand -- A blueprint for a consumer-driven society.
000328673 650_0 $$aMarket segmentation.
000328673 650_0 $$aMarketing.
000328673 85200 $$bgen$$hHF5415.127$$i.B79$$i2009
000328673 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0906/2008046499-b.html
000328673 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0906/2008046499-d.html
000328673 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/enhancements/fy0906/2008046499-t.html
000328673 909CO $$ooai:library.usi.edu:328673$$pGLOBAL_SET
000328673 980__ $$aBIB
000328673 980__ $$aBOOK