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Table of Contents
The power of one and the power of many
The anatomy of a digital community
Welcome to the age of reference, not deference
Why speed is the new big
The first law of engaging a community : conviction
The second law of engaging a community : collaboration
The third law of engaging a community : creativity
Attracting the swarm
The chief community officer : a new agent for your brand
A blueprint for a consumer-driven society.
The anatomy of a digital community
Welcome to the age of reference, not deference
Why speed is the new big
The first law of engaging a community : conviction
The second law of engaging a community : collaboration
The third law of engaging a community : creativity
Attracting the swarm
The chief community officer : a new agent for your brand
A blueprint for a consumer-driven society.