TY - BOOK T1 - Tactical transparency :how leaders can leverage social media to maximize value and build their brand / DA - c2009. CY - San Francisco, CA : AU - Holtz, Shel. AU - Havens, John C. ET - 1st ed. CN - HF5415.5 CN - HF5415.5 PB - Jossey-Bass, PP - San Francisco, CA : PY - c2009. N1 - "IABC, International Association of Business Communicators." ID - 329786 KW - Customer relations KW - Social media. KW - Interactive marketing. KW - Business communication KW - Internet marketing SN - 9780470293706 SN - 0470293705 TI - Tactical transparency :how leaders can leverage social media to maximize value and build their brand / ER -